Financial services provider outlines benefits of new premium banking account

Wed, 14 Feb 2007

The new premium bank account being launched by Halifax represents one of the best banking deals on the market, according to a senior figure at the financial services provider.

Launching on February 19th 2007, Halifax's Ultimate Reward Current Account offers a host of financial services discounts to customers who pay the £10 monthly fee.

For instance, customers will receive car breakdown cover, multi-trip travel insurance and reductions of several mortgages and personal loan products when they set up the service.

On top of this, the banking account also offers a savings rate of six per cent on balances up to £2,500, which could potentially help many customers boost their savings.

Paul Marriot-Clarke, head of banking for Halifax, argued that many banking customers could benefit by opening the premium account.

"Ultimate Reward offers better interest, better benefits and more reason to witch for less than other banks charge," he said.

"Why accept low interest and poor value when you can switch to Ultimate Reward?"

In addition to current accounts, Halifax also offers mortgages, credit cards, savings accounts and a range of insurance services.

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